Universal Audiences for Connected TV
A hyperconnected world: FSBD CTV‑FIRST audiences reach CTV channels globally. From CTV reach to qualified audience intelligence.
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CTV delivered mass reach and video metrics, but missed the audience behind the screen. What it lacked was knowing who it was talking to. FSBD identifies high‑value geographic audiences using economic, residential and interest signals, then makes them activation‑ready across CTV environments.
Interest‑based audiences built specifically for CTV
Clusters designed for the big screen: interest signals qualified with GeoData to deliver reach, relevance and scalable activation.
Dynamic GeoDataFrom mass reach to hyper‑specific intent
More than six million interests to build broad, vertical, brand‑specific and highly specialised CTV audiences worldwide.
Global DepthDesigned for activation across leading CTV environments
Clusters ready for programmatic buying: qualified signals with the scale CTV environments require.
Universal Activationillustrative example · CTV (Electric Vehicle) EV‑Ready Audiences cluster
Every US postal code is classified by economic capacity. For this cluster the criterion is medium‑high financial status: the postal codes that meet it light up.
0 postal codes meet the criterion
Now the right land type lights up: high‑density urban. Postal codes meeting both criteria shine brighter; the rest fade.
0 postal codes meet both criteria
The third layer crosses six million interests. Here, audiences with signals of electric or hybrid vehicle, solar intent and suburban mobility.
0 postal codes meet all three criteria
Integrates only verified high‑intent signals matching these parameters, building a high‑value audience segment.
Qualified postal codes dynamically route to the top CTV inventory, delivering one audience everywhere — fully packaged for programmatic buying.
Every day, qualification is recalculated and activated with the latest signals. CTV devices always receive the most up‑to‑date, highest‑value audiences — not last month’s.
Three audiences built with the same logic: FSBD interests & property type & economic capacity. Each one activatable today on CTV.
Our proprietary GeoData framework combines FSBD Interest Intelligence, taxonomy, geography, economic capacity, land type and PCA‑based qualification.
Across more than 20 verticals.
Industry sectors, generic categories and specific brands.
Equivalent local geography (NAMER, LATAM, EMEA, APAC).
High / Medium‑high / Medium / Medium‑low / Low.
Urban high‑density, urban single‑family and village/rural residential.
Dynamic multi‑signal audience qualification.
FSBD builds its global Data & AI infrastructure within the Google Cloud ecosystem, providing the scalability, processing power and technological foundation required for worldwide audience qualification and activation.
The CTV‑FIRST custom audiences catalogue made for the DSPs, SSPs and advertisers, activatable on every platform.